Banner exchange is a concept which is extremely beneficial for those who are low on budget. Suppose there are two websites A and B. So what people do in the concept of banner exchange is; the owners of website A and B sign a contract. According to the contract, the owner of website A can place a banner ad on website B and the owner of website B can place a banner on website A. This way; it becomes easy to target the audience and if the audience are interested, they will definitely buy your products.
This concept is affordable as you don't have to pay anything to place the banner ads. Both the owners are getting benefits. On the other hand if you just opt to place banner ads here and there, then you have to buy advertising space which is a costly option. So exchanging banners is quite an affordable method.
Also placing banner ads can make you start affiliate marketing campaign. In this method of advertising there is an affiliate who builds a website to place the ads of different website owner. Suppose the owner of website A places the ad in affiliate's website. Whenever somebody visits the affiliate website, clicks the ad and purchases the product, the affiliate gets some commission. This way; it attracts the audience. To keep a track of performance of the ad in the website there is a code embedded in the ad. This code counts the number of clicks on the ad.
Some affiliates get paid per click and some get paid per sale. Pay per click means whenever somebody visits the website of affiliate and clicks the ad, the affiliate gets some commission. Pay per sale means whenever somebody visits the website of affiliate, clicks the ad and purchases something, affiliate gets commission. It depends on you whatever way you want.
You can also add a survey and request the customers to fill it after each purchase to get an idea about the products and website. This is basically a type of feedback.
Banner ads exchange is not always the best option to popularize your website as there are limitations of space where you can keep your ad. There is no need to worry as this method is the best for those who cannot afford placing an ad by paying huge amount of money.
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